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2010: The Year Of The Renter?  E-mail
Apartments - Notes From Adina
Thursday, 04 February 2010 19:21

Is the rental market coming back with a bang in this new year?

According to this New York Times Article we can expect to see a huge increase in new buildings and rental opportunities... We love it !

Click to read the full length article:

http://www.nytimes.com/2010/01/24/realestate/24cov.html?sudsredirect=true

 
Small Firm Big Heart  E-mail
Apartments - Notes From Adina
Thursday, 04 February 2010 14:55
Last night I read an article about big companies vs small companies. I whole heartedly agree with everything it said. Big companies offer more resources like legal departments and so forth. But small companies have a certain spirit that's catchy that often infuses the work place. There's something attractive about a "small elite team" and of course I agree with all of that. I would say that is definitely the case with our office. Owning my own business hasn't been easy. I've had a lot of ups and downs. I have tried new things and failed and gone back to square one. On the days when I felt like giving up, I thought about joining a "big firm'. I've had moments of fantasizing about what my life would have been like if I had done that. There was something that always didn't feel right to me about making that move. Even when I was being offered big salaries to manage rental departments and so on. I always took a pass, even when with the offer there was a financial gain. Something I read last night made it all very clear to me. I read "big companies is where small companies go to fail". Wow. I almost cried! yes, that's right. If I wanted to kill my company and it's spirit that's exactly what I could do. Go to a a big firm and give up. I am so happy I didn't. I am so happy I didn't. There, I said it twice. Sometimes a small firm has a big firm type of impact on an industry. I know that it's rare. But I did that, with the help of some wonderful staff that has been in and out of my doors. No one can ever take that achievement away from me. It's been done. And from here, the sky's the limit as far as I'm concerned.. I have to go get ready for work now..
 
True Tails of New York  E-mail
Apartments - Notes From Adina
Wednesday, 03 February 2010 14:33
We had fun filming for the True Tails of NY pilot at the office yesterday. My girls were troopers and met me and the crew there at 7:30 am which is way way way earlier than we normally get going. I didn't have lines of anything like that, it's what's called scripted reality. There is a direction for the scene and it's like improv where you do what the director says. It was fun. I would say that I will be quitting my day job as a Real Estate broker anytime soon to get into TV or film. Not a born natural, but for my first time doing something like this, it went pretty well. I definitely got more comfortable as we did more and more shoots. I had to overtly flirt with a client which really is something I would never do or if I did it would be much more subtle. So I had to really get out of the box for this. The girls in the office got a kick out of it I'm sure. They also got to be filmed so it was a fun fun day. Luna had her 15 minutes of fame as well. As soon as we have the video, I will post it. I'm off to start another day...
 
Rain nor sleet, nor snow not twisted ankles stop  E-mail
Apartments - Notes From Adina
Wednesday, 27 January 2010 14:38

the Adina Equities girls. Big shout out to Jenn who got not 1, not 2, but 3 applications on our exclusives yesterday. All coming after 2 days home with a black and blue ankle the size of a golf ball. Thank you to the agents out there that were so kind to Jenn and us and went out of their way to pick up keys from her when she um, couldn't walk. But most of all Thank you Jenn for not letting a twisted ankle get you down. I am impressed.

 

 

 
Yay Adina Equities Team  E-mail
Apartments - Notes From Adina
Saturday, 23 January 2010 16:42

Great week at Adina Equities this week. Danielle finished her last required college class so Congrats Danielle! I am glad you have your diploma but am even more glad that I am back to regular office hours again. You were missed:) My customer got board approval for my sale at 55 East End avenue. Closing soooooooon which is soooooooo good. I only sell a few apartments a year, maybe one or two, I am much more a fan of rentals but I am certainly a fan of a closing. Yay. Erin got all her apartments rented at East 65th Street. Go Erin. Just when I was about to switch agents on that building, Erin said, "give me another weekend" I admired that commitment (because it stinks to show and show and show and not get applications) but she was determined and it paid off. She rented the last 3 in a week. Moral of the story, don't give up. And if someone gives up on you, let them know if they are wrong. I am happy to be proven wrong. Good job Erin :) Jenn is taking the East Village by storm and Laika, my sweet Laika, I gave her some boxing gloves this week and gave her the it's Ok to be tough sometimes speech this week. Laika is also a yoga instructor that has her own studio, which is very cool. But Laika needs to tap into some power closing goddess energy and kick some Real Estate ass. I promise Laika, you will feel so good :) Just like right after Yoga class! Iruka closed a deal in one showing that the Landlord had been trying to rent out on his own since November. Heelllooo just call Adina Equities. ;)

Happy Saturday girls, go get em'

XOXO

 
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